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Graphic DesignLogos & Branding

Sabor de San Miguel Rebranding

After numerous years operating in San Francisco, the Antojitos San Miguel food trailer was looking for a new brand. I found inspiration in the Mayan logogram for Quetzal, sacred to Mayan culture, and the state bird of Guatemala. The colors were sampled from traditional Guatemalan textiles. I created a logo, stylesheet, business cards, stationery, and designed the exterior wrap for the food trailer. After the redesign, they saw a 40% increase in profits & and opened multiple brick & mortar locations. They were even featured in Food Court Wars on the Food Network!